March in La Jolla brings ‘people first’ message to billionaires
Dante Ulanday - News Moderator 
LA JOLLA – On Dec. 6, hundreds of protesters peacefully marched through La Jolla neighborhoods in a “People Over Billionaires” Day of Action in San Diego.
Saturday’s marches followed the successful “People Over Billionaires” march in San Francisco on Nov. 15, where about 300 working-class people across the Bay Area marched through the wealthy Pacific Heights neighborhood.
The San Diego march started at Ellen Browning Scripps Park in the morning and rolled through La Jolla, home to billionaires such as Qualcomm co-founder Andrew Viterbi and Joe Tsai.
Marchers denounced the “billionaires first” agenda of crackdowns on free speech, attacks on immigrants, and workers’ rights, tax breaks for the wealthy while cutting healthcare and education, and efforts to divide working people through fear and hatred.
In its place, the protesters demanded a “people first” agenda: tax the rich, address the affordability crisis, protect immigrant and workers’ rights, combat climate change, and build unity across diverse communities.
These marches mark the beginning of sustained campaigning, not a one-time action. The mobilization comes on the heels of the historic seven million-strong No Kings protests on Oct. 18, the largest single-day demonstration in U.S. history.
