MarketInk: Trust & Will named title sponsor for Holiday Bowl college football game

Sports San Diego, the nonprofit that produces the Holiday Bowl — San Diego’s college football bowl game — has announced that San Diego-based online digital estate planning platform Trust & Will has been named the new Holiday Bowl title sponsor. DirecTV had been the previous title sponsor for the past two years.

“We are truly excited and proud to announce this partnership with Trust & Will,” said Mark Neville, chief executive officer of Sports San Diego. “We look forward to working closely with their team and presenting yet another amazing San Diego bowl experience for visiting and local fans alike. We can’t wait for January 2.”

The 46th annual Trust & Will Holiday Bowl kicks off at 5 p.m. on Friday, Jan. 2 at Snapdragon Stadium in Mission Valley. The game will feature top teams from the Pac-12 conference and Atlantic Coast Conference. Fox will broadcast the game for the fourth straight year. It’s the first time the game will be played in January.

“Trust & Will started in San Diego, and our partnership with the Holiday Bowl is especially meaningful to us,” said Cody Barbo, co-founder and chief executive officer of Trust & Will.

“The Holiday Bowl has been a longtime tradition for families across the region, and we’re proud to support an event that brings people together and celebrates what makes this community special. We’re excited to team up with Sports San Diego and be part of the energy, pride and legacy that the Holiday Bowl represents.” 

Founded in 2017, Trust & Will boasts more than one million customers and $200 billion in self-reported estate assets, a statement said. The company’s attorney-approved online solutions empower Americans to create wills, trusts, healthcare directives and other essential estate planning documents tailored to state-specific laws.

Last April, Trust & Will launched its latest national TV advertising campaign, themed “Make It Count.” The campaign included a 30-second spot featuring a couple sharing their end-of-life wishes with a favorite aunt. Then, spokesperson Eddie Blackwell Williams appeared to explain why the couple’s wishes only count when documented in a will or trust, which is available from Trust & Will.

Marketing Architects, an all-inclusive TV agency based in Minneapolis, produced the spot for Trust & Will. Since last year, the spot has appeared on ESPN, MSNBC, Lifetime, FX, Travel Channel, Food Network, Discovery and Travel Channel.

Jack in the Box returns Jackmas promotion

San Diego-based Jack in the Box, Inc. is returning its “24 Days of Jackmas” holiday promotion this month.

It’s the third consecutive year for the Jackmas promotion. Advertising is expected to feature in-store, linear TV, social media, mobile and apps.

“Make this Jackmas season the tastiest countdown to Christmas yet,” a statement said. “The holiday season can be pricey, but not at Jack. With a mix of freebies, BOGOs, and crave-worthy favorites, Jack’s 24 Days of Jackmas gives fans plenty of reasons to celebrate (and munch) all month long.”

From Dec. 1 to 24, customers using the app can receive daily deals and freebies, including:

• Mondays, buy one Breakfast Jack, buy a second for $1.
• Tuesdays, two tacos for 99 cents.
• Wednesdays, buy one junior chicken sandwich, buy a second for $1.
• Thursdays, free onion rings with minimum $2 order.
• Fridays, buy one junior cheeseburger, buy a second for $1.
• Saturdays, free four-piece chicken nuggets with minimum $2 order.
• Sundays, buy one Munchie Meal, buy a second for half price.

Jack in the Box Inc. operates and franchises Jack in the Box, one of the nation’s largest hamburger chains with approximately 2,135 restaurants across 21 states.

KSON-FM part of Audacy’s St. Jude Radiothon

San Diego radio station KSON103.7-FM will be one of seven stations with a country music format operated by Philadelphia-based Audacy, Inc. that will participate in the annual “Country Cares for St. Jude Kids Radiothon,” Dec. 11-12.

Other participating stations include WUSY 100.7-FM in Chattanooga, WUSN 99.5-FM in Chicago, WYCD 99.5-FM in Detroit, KMLE 107.9-FM in Phoenix, WDSY 107.9-FM in Pittsburgh and WGGY 101-FM in Scranton-Wilkes-Barre.

The two-day radiothon, airing from 6 a.m. to 8 p.m. on Dec. 11 and from 6 a.m. to 7 p.m. on Dec. 12, will be hosted by local personalities, along with Audacy talent Katie Neal, Holy Hutton and Rob Stone. Country artist Luke Combs will host an Audacy takeover hour beginning at 12 noon, Dec. 11.

Listeners will be encouraged to support Memphis-based St. Jude Children’s Research Hospital and efforts to end childhood cancer by becoming a “Partner in Hope,” a statement said. Supporters can qualify to receive a “We Won’t Stop” t-shirt. For details, visit www.wewontstop.org.

Audacy operates more than 230 radio stations that cover 90% of the top 45 markets in the United States.

All-Media Holiday Party set for Dec. 10

The Society of Professional Journalists’ San Diego professional chapter will host an All-Media Holiday Party from 6 to 9 p.m., Wednesday, Dec. 10, at the Aero Bar Club, 3365 India St., San Diego.

Admission is free and the public is invited to attend.

“This event is an opportunity to meet and mingle with professionals from all press organizations throughout the county,” SPJ said in a statement. “Not only will you get the chance to interact with your colleagues but also learn about the other organizations in the county and the work that they do for our community.”

Event sponsors include Jamul Casino Resort, Sycuan Resort and Casino, The San Diego Union-Tribune, Southern California Rental Housing Association, Falcon Valley Group, Alpine Sun, East County California, The Star News and J/PR.

For more information and to RSVP, send an email to spjsandiego@gmail.com, or visit www.spjsandiego.org.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.